Meet Our New Partners

Thursday, March 20th, 2014

by TabTale

Every success story involves a team, a collaborative effort, a mutual and inspiring goal and a whole lot of hard work. That is why we are so excited to tell you a bit about our new partnerships!

If you’re short on time, here’s the headline:
TabTale Partners with Microsoft *AND* Toys R Us to Expand Games, Education, and Interactive Books for Children

What’s the bottom line? Everybody wins, everywhere :)
Here is the story behind these collaborations.

As part of our effort to solidify our interactive and educational apps across the full range of both kids apps and mobile platforms, we set out to search for new ways to make this happen. We were determined to find partners who shared the same goal and could introduce our apps to a whole new audience.

We are thrilled to announce that we are launching our popular apps on the Windows 8 platform for the first time! Our first offering on Windows 8 will be one of our most popular apps, Paint Sparkles, which has already been downloaded more than 10 million times on iOS and Android. So from now on TabTale’s new apps will be available worldwide on the Windows Phone and the Windows 8 store.

Baby Dressup featured in the WP store’s main page.


But why stop here? When we heard that Toys’R’us launched their very own tablet, “Tabeo”, made especially for children, we saw a great opportunity to directly reach our active users. And with the team behind the app store aspiring to feature quality educational and fun apps - we knew we had a potential partner. When the team at Toys’R’us approached us, we knew it was meant to be! With a mutual understanding and shared interests, we began a rapid development process, so fast and efficient that we were featured in the “Tabeo” app store just in time for Christmas 2013!

We are currently working on more exciting collaborations and can’t wait to share them with you! Stay tuned for more updates!

Four TabTale apps featured on the Tabeo store’s top casual apps.