Why We’re So Excited About Coco Play

Thursday, May 29th, 2014

by TabTale

We are thrilled to announce the acquisition of Coco Play Limited, a Hong Kong and China-based developer of educational apps and games for kids. Founded in 2013, Coco Play has witnessed rapid growth due to the popularity of its games. Its apps have reached the #1 ranking on the Chinese App Store in the Kids, Education, and Family categories, and enjoyed similar success in other countries.

Coco Play’s apps have reached over ten million downloads on the App Store, with many of their popular titles such as Amazing Coloring Studio and Coco Princess reaching #1 Free Kids app in China and other countries. Via the Coco Play acquisition, TabTale now operates in six countries, and we will continue to build our portfolio of 3D children’s games, adding to our more than 250 games, interactive books, and educational apps for iOS, Android, and Windows devices!

The deal enables TabTale to establish a presence in China and reach a wider global audience. The Chinese mobile market presents a large opportunity for TabTale, and Coco Play’s expertise will guide us as we learn the ecosystem. We will also be joined by Coco Play’s team, and add its two million monthly active users to our existing 25 million.

Yang Lu, Coco Play co-founder, had this to say on behalf of the team: “We’re excited to be joining TabTale and connecting with their large and loyal user base. TabTale has a wealth of experience designing apps for kids, and that background will provide us with a deeper understanding of the space on an international level.”

We were thrilled to see this story got picked up many news outlets like Inside Mobile Apps, WSJ Tech, Dow Jones VentureWire, GamesIndustry.biz and many more.

We welcome the entire Coco Play team and look forward to working together to develop great games for kids around the globe!